Google Ads Integration

1. Octanist

Go to octanist.com and navigate to Integrations > Outgoing.
Select Google Ads.
Give the integration a clear and concise name, for example: Company Name - Octanist - Google Ads Integration.
Octanist will generate a unique link. Save this link carefully, as you will only receive it once. The link will look like this:https://api.octanist.com/integrations/outgoing/googleads/{{Octanist ID}}/?apikey=oct_{{Unique Key}}

Go to Google Ads.
Navigate to your account and then to Goals > Summary.
Create a new conversion action and select Import:
- Under import, choose CRMs, files, or other data sources.
- Then select Conversions from clicks.
When prompted to select a data source, choose “Skip this step and set up a data source later.”
In the next step, select Converted Lead as the conversion goal.
Give this conversion goal a name, for example: Octanist - Converted Lead.> Note: This name must match exactly with the conversion action name in Octanist.
Save the conversion action and click Next.
On the next screen, you will be prompted to set up your new data source. Do not proceed with this step yet. Click Done instead.

Go back to Goals > Uploads.
Open the Schedules tab and add a new schedule:
- Choose HTTPS as the source.
- Enter the link provided by Octanist in the Source URL field.
- Set Frequency to Weekly on Sunday. (Daily synchronization is not necessary unless leads convert within 24 hours.)
- Choose a preferred time, for example, 0:00.
Save the schedule.

Google Ads will now start retrieving converted leads.

If you encounter an error, it may be because no converted leads are yet available in Octanist. This issue will resolve itself with the next upload.

You have now successfully created a connection between Octanist and Google Ads.