The Google Ads integration uses the “Import from Clicks” functionality in Google Ads, allowing it to upload both newly converted leads and previously converted leads that occurred before the connection was established.

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Table of Contents

  1. Octanist

  2. Google Ads

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1. Octanist

  1. Go to octanist.com and navigate to General > Manage Conversion Names.

  2. Under ‘Manage Conversion Names’ add clear and concise conversion names, for example: Converted Lead - Octanist.

Ensure you choose clear and concise conversion names. These must exactly match the conversion names in Google Ads.

  1. Go to octanist.com and navigate to Integrations > Outgoing.

  2. Select Google Ads.

  3. Give the integration a clear and concise name, such as: ‘Company Name - Octanist - Google Ads Integration.’

This name is for internal use and helps you easily identify the integration, especially if you plan to set up multiple integrations for different Google Ads accounts.

  1. Octanist will generate a unique link. Save this link carefully, as you will only receive it once. The link will look like this:https://api.octanist.com/integrations/outgoing/googleads/{{Octanist ID}}/?apikey=oct_{{Unique Key}}

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2. Google Ads

  1. Go to Google Ads.

  2. Navigate to your account and then to Goals > Summary.

  3. Create a new conversion action and select Import:

    • Under import, choose CRMs, files, or other data sources.

    • Then select Conversions from clicks.

  4. When prompted to select a data source, choose “Skip this step and set up a data source later.”

  1. In the next step, select Converted Lead as the conversion goal.

  2. Give this conversion goal a name, for example: Converted Lead - Octanist.

This name must match exactly with the conversion action name in Octanist.

  1. Save the conversion action and click Next.

  2. On the next screen, you will be prompted to set up your new data source. Do not proceed with this step yet. Click Done instead.

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Configuring Uploads

  1. Go back to Goals > Uploads.

  2. Open the Schedules tab and add a new schedule:

    • Choose HTTPS as the source.

    • Enter the link provided by Octanist in the Source URL field.

    • Set Frequency to Weekly on Sunday. (Daily synchronization is not necessary unless leads convert within 24 hours.)

    • Choose a preferred time, for example, 0:00.

  3. Save the schedule.

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Important

Google Ads will now start retrieving converted leads.

If you encounter an error, it may be because no converted leads are yet available in Octanist. This issue will resolve itself with the next upload.

You have now successfully created a connection between Octanist and Google Ads.

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