The Google Ads integration uses the Import from Clicks functionality in Google Ads, allowing it to upload both newly converted leads and previously converted leads that occurred before the connection was established.

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Table of Contents

  1. Octanist
  2. Google Ads

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Setup Video

Need help setting up Offline Conversion Tracking with Octanist?
Watch the video below, it explains all the steps in detail:

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1. Octanist

  1. Go to octanist.com and navigate to General > Manage Conversion Names.
  2. Under Manage Conversion Names, add clear and concise conversion names. For example: Converted Lead - Octanist.
Ensure you choose clear and concise conversion names. These must exactly match the conversion names in Google Ads.
  1. Go to octanist.com and navigate to Integrations > Outgoing.
  2. Select Google Ads.
  3. Give the integration a clear and concise name, such as: Company Name - Octanist - Google Ads Integration.
This name is for internal use and helps you easily identify the integration, especially if you plan to set up multiple integrations for different Google Ads accounts.
Advanced: Under the advanced section of this integration, you will find two optional options: Manual Consent: Enable this option if you want to manually override the consent settings of leads, setting it to “Granted”. We recommend leaving this disabled. It should only be enabled when you’ve encountered issues with consent settings. Please refer to our Consent Mode documentation to learn more. Enhanced Conversions for Leads: Enabling this option sends hashed first-party data to Google Ads using SHA-256 hashing. When enabling this option, make sure to also enable it in Google Ads by navigating to:
Goals > Settings > Enhanced Conversions for Leads > Managed through Google Tag Manager.
  1. Octanist will generate a unique link. Save this link carefully, as you will only receive it once.
    The link will look like this:
    https://api.octanist.com/integrations/outgoing/googleads/{{Octanist ID}}/?apikey=oct_{{Unique Key}}

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2. Google Ads

  1. Go to Google Ads.
  2. Navigate to your account and go to Goals > Summary.
  3. Create a new conversion action, select Conversions - Offline, and press Continue.
    We will add a data source later.     Google Ads Outgoing Integration Conversions Offline Connection
  4. Create a Converted Lead conversion. Google Ads Outgoing Integration Create Converted Lead
  5. Add a new conversion action.
  6. Click on Settings of the new conversion action:
    • Give it a concise name, e.g., Octanist - Converted Lead.
      This name must match exactly with the conversion action name in Octanist.
    • Set it as a Primary or Secondary conversion depending on your preferences (this can be changed later).
    Google Ads Outgoing Integration Conversion Settings
  7. Once done, save your settings and continue the setup until you reach the final confirmation screen. Google Ads Outgoing Integration Conversions Finished
  8. Next, we’ll configure the Data Source (Uploads) that sends your conversions from Octanist to Google Ads.

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Configuring Uploads

  1. Go back to Goals > Uploads.
  2. Open the Schedules tab and add a new schedule:
    • Choose HTTPS as the source.
    • Enter the link provided by Octanist in the Source URL field.
    • Set Frequency to Weekly on Sunday.
      (Daily synchronization is not necessary unless leads convert within 24 hours.)
    • Choose a preferred time, e.g., 0:00.
  3. Save the schedule.

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Important

Google Ads will now begin retrieving converted leads. If you encounter an error, it may be because no converted leads are currently available in Octanist. This issue will resolve itself with the next upload. You have now successfully created a connection between Octanist and Google Ads.