You can manually add offline conversions to the dashboard by sending them to our API.
gclid
: Google Click ID, the identifier you get when clicking on a Google Ad.fbc
: Facebook Click ID, the identifier you get when clicking on a Facebook or Instagram Ad.fbp
: Facebook Platform ID, containing data from the first-party cookie of the Facebook Pixel.ga4cid
: Google Analytics 4 Client ID, a random number used to identify a user.ga4sid
: Google Analytics 4 Session ID, used to identify a converted lead in your last session.msclkid
: Microsoft Click ID, the identifier you get when clicking on a Microsoft Ad.li_fat_id
: LinkedIn Click ID, the identifier you get when clicking on a LinkedIn Ad.name
: The name of the lead.email
: The email of the lead.phone
: The phone number of the lead.website
: The website where the lead was generated.path
: The pathname of the page where the lead was generated.ad_storage
: Contains either "GRANTED"
or "DENIED"
, indicating if users opted in for marketing and advertising purposes based on Google’s Consent Mode state. Required for sending data to advertising channels.ad_user_data
: Contains either "GRANTED"
or "DENIED"
, indicating if users opted in for using hashed first-party data based on Google’s Consent Mode state. Required for sending data to advertising channels.ad_personalization
: Contains either "GRANTED"
or "DENIED"
, indicating if users opted in for personalized advertising based on Google’s Consent Mode state. Required for sending data to advertising channels.analytics_storage
: Contains either "GRANTED"
or "DENIED"
, indicating if users opted in for analytics purposes based on Google’s Consent Mode state.gclid
, fbc
, or ga4cid
is required, and either the name
, phone
, or email
is required to identify leads.